For Industry & Press · Dresden 2026
Bike Business
Adventure.
Two days inside one of Europe's most important cycling regions.
Ahead of BESPOKED Dresden, explore Saxony through exclusive factory visits, guided rides and industry gatherings before the show begins.
9 - 10 September 2026 · Saxony, Germany
Who it's for
Built for
the industry.
Brands & manufacturers
Independent brands, component makers and manufacturers looking to connect with European production, suppliers and industry peers.
Buyers and retailers
Retailers, distributors and purchasing teams exploring new products, technologies and manufacturing partners.
Press
Journalists, editors and content creators looking for behind-the-scenes access before BESPOKED opens.
Industry partners
Industry organisations, institutions and innovation networks supporting the future of cycling.
Programme
TWO DAYS BEHIND THE SCENES.
Day 01
Wed 9 Sep
10:00 - 18:00
Chemnitz factories
Travel by coach from Dresden into the Chemnitz region for exclusive visits to some of Saxony's leading bicycle manufacturers and engineering companies. Meet the teams behind brands including Pi Rope, Diamant and others, and discover how products are designed and made.
Day 02
Thu 10 Sep
09:30 - 16:00
Dresden & Elbland by bike
Explore Dresden's cycling community by bike, visiting workshops, manufacturers and retailers including Rotor, Qvist, R2 Bike and RELOOP. The day combines guided riding, studio visits and informal conversations before returning for the evening networking event.
Evening
Thu 10 Sep
18:00 - 21:00
Crossborder Cycle Connection
Crossborder Cycle Connection takes place at Thalia - Coffee & Cycling on Görlitzer Strasse. An evening to meet the makers, brands and industry professionals from across Europe before the show opens.
Then
The BESPOKED show floor opens on Friday 11 September at Dresden International Aiport. Tour delegates are invited to the press preview and the Saturday evening European Peace Ride networking in Dresden Neustadt.
Practical
Practical information.
Cost
Participation in the Bike Business Adventure is free. Participants are responsible for their own travel to Dresden, accommodation and BESPOKED admission tickets.
Capacity
Places are limited. Priority is given to brands, manufacturers, buyers and accredited media.
Language
The programme is delivered in English. Translation support may be available for selected visits where required.
Deadline
Applications close on 20th August. Successful applicants will receive confirmation together with the full itinerary and joining information. The programme will run subject to minimum participant numbers.
Register
Start your BESPOKED
weekend early.
Delivered in partnership with Saxony Trade & Invest, Cycling Saxony e.V., the Dresden Chamber of Crafts and the Enterprise Europe Network.
See the Dresden show -