About

Where the
future of cycling
is made.

More than a show. A global community of makers.

Independent frame builders, component makers and cycling brands from around the world come together to share ideas, launch new work and celebrate exceptional craftsmanship.

7,000+
Visitors
200+
Makers
3
Days

Mission

Independent frame builders shape the future of cycling-but too often, they do it without the visibility they deserve. BESPOKED exists to change that.

We celebrate craftsmanship, connect communities and create a global platform where independent makers can share their work with the people who value it most.

Founded in the UK in 2011. Now bringing the handmade cycling community together across Europe and Asia.

Riders and their family on a custom cargo bike in front of a graffiti shutter

The founders

By framebuilders,
for framebuilders.

Led by Petor Georgallou, former co-founder of Dear Susan Bicycles, and Rosie Ray, BESPOKED has always been shaped by people deeply connected to independent cycling.

What began as a small UK gathering has grown into the world's longest-running handmade bicycle show, bringing together builders, designers, engineers, journalists and riders who believe the best bicycles have a story worth telling.

Community

BESPOKED is more than an event. It's where the handmade cycling community comes together.

Makers who normally work alone meet their peers face-to-face. Visitors discover the people behind the bicycles. Ideas are shared, collaborations begin and lifelong friendships are formed.

Every conversation helps strengthen the future of independent cycling.

Two paths

Two builders standing beside a Sentient Apocalypse cargo bike in front of a corten steel wall